Over the last month we’ve been working with a new retail client to identify and target automation programmes. Here at PAASE, we crunched the numbers, queried and questioned the activity that is in place and it became clear very quickly that there is a disconnect between their new website platform and their ESP. Let’s give you the detail Front end in the ESP it was showing a basket abandonment programme as live (get that box ticked) Within the ESP reporting suite it was showin